Does your brand convey the real you?
Your brand is what you stand for in the minds of your clients, customers, prospects, investors and – yes – competitors. If people don’t know what you stand for, you might as well stand for nothing.
Is your content contagious?
If people don’t like your content, they bail after 10 seconds. If your content is interesting or relevant, they stay. And if it’s really compelling, they share it with others. That’s what we call contagious content.
Compelling content for:
Optimized websites – Collateral – Advertising – Videos – Blogs – Newsletters – Email marketing – Direct mail – Case studies – New-biz presentations – Speeches – Press releases
TO STAND OUT, YOU HAVE TO STAND FOR SOMETHING.
Businesses don’t buy products. People do. And people are more likely to do business with companies that stand for something they understand, support and want. If you don’t stand for something, you stand for nothing. You’re not a brand. You may have great features and benefits. But so does your competition. What sets you apart is what you stand for.
What is a brand?
Your brand is what you stand for in the minds of your customers, prospects, employees, investors and – yes – your competition. If you think about it, you probably DO stand for something. You may just need a little help figuring it out. When you do, you’ll have a foundation for everything else you do – from sales and marketing to manufacturing and customer service. Your market will know what to expect from you, and your employees will know what you expect from them.
What do we stand for?
We stand for you.
P.S. Your brand is the most valuable intangible asset on your balance sheet. Invest wisely.
Would you like a complimentary analysis of your current marketing communications?
Or do you need help with a specific copywriting project?
Call me at 770-394-3829 or email me at carol@carolsniemi.com.