Your brand is what you stand for in the minds of your clients, customers, prospects, investors and – yes – competitors. If people don’t know what you stand for, you might as well stand for nothing.
If people don’t like your content, they bail after 10 seconds. If your content is interesting or relevant, they stay. And if it’s really compelling, they share it with others. That’s what we call contagious content.
IF YOUR BRAND DOESN’T STAND OUT, SOMEONE ELSE’S WILL.
And to stand out, you have to stand for something – something people understand and want. If you don’t, you may have features and benefits, but you’re not a brand. Do you know what you stand for? Do you know how to say it so people both inside and outside your company understand and are inspired to do what you want? Figuring it out and telling it consistently at every single customer touch point – from your website to your telephone on-hold messages – are what make you a brand.
I’m a freelance Atlanta writer/content marketer/brand strategist with a track record of developing integrated multi-channel marketing campaigns that get results for companies ranging from start-ups to Fortune 500s. I’ve worked alone and as a member of a collaborative creative team. I’ve provided strategy, content and creative direction for a total of more than 50 brands – in both digital and traditional marketing channels.
So, what do you stand for? What does your brand stand for? There’s a whole market out there waiting for you once you figure it out. Let’s figure it out together. I’ll work within your budget, at your place or mine, and will do whatever it takes to get you the results you want.
Your brand is the most valuable intangible asset on your balance sheet. Invest wisely.