Your brand is what you stand for in the minds of your clients, customers, prospects, investors and – yes – competitors. If people don’t know what you stand for, you might as well stand for nothing.
If people don’t like your content, they bail after 10 seconds. If your content is interesting or relevant, they stay. And if it’s really compelling, they share it with others. That’s what we call contagious content.
IF YOUR BRAND DOESN’T STAND OUT, SOMEONE ELSE’S WILL.
And to stand out, you have to stand for something – something people understand and want. If you don’t stand for something, you really don’t even have a brand. Do you know what you stand for? Do you know how to say it so people get it and are inspired? That’s the essence of your brand. Figuring it out and then telling it to your customers at every single customer touch point – from your website to your telephone on-hold messages – is what I do.
I’m a freelance Atlanta writer/creative director/brand strategist with a track record of developing integrated multimedia marketing campaigns that get results for companies ranging from start-ups to Fortune 500s. I’ve worked alone and as a member of a collaborative creative team. I’ve helped launch, brand and rebrand companies and products and have written everything from websites, videos, print and broadcast advertising to speeches, new-business presentations and even on-hold phone messaging.
So, what do you stand for? What does your brand stand for? There’s a whole market out there waiting for you once you figure it out. Let’s figure it out together. I’ll work within your budget, at your place or mine, and will do whatever it takes to get you the results you want.