Atlanta freelance writer/creative director - Carol S. Niemi
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CT Darnell

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This is a multifaceted program that over a period of three years:

  • Created and launched a new company – CT Darnell
  • Repositioned Sunbelt Rack as a division of CT Darnell
  • Re-launched Sunbelt Rack to the LBM (lumber and building materials) market
  • Continues to build awareness for CT Darnell and maintain and grow market share for Sunbelt Rack

The original program included new taglines for both brands and new websites with a shared landing page. It continues with print advertising, brochures, email blasts and a large print catalog.