Atlanta freelance writer/creative director - Carol S. Niemi
page-template-default,page,page-id-222,page-child,parent-pageid-37,ajax_fade,page_not_loaded,boxed,,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-17.1,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-5.5.5,vc_responsive

Arbor-Nomics Turf

One of the most trusted lawn service companies in Atlanta, Arbor-Nomics had already established a strong brand identity based on the expertise of their certified lawn technicians with the friendly yard gnome mascot when I joined the team. Since then, I have rewritten much of the website to help strengthen the brand identity even more. Now I regularly update the site. I also write supporting elements as well as write and produce a radio campaign that started in 2014. When the first spot ran in April 2014, sales quadrupled over April 2013 sales, despite very rainy weather, which is usually a damper on sales.