Businesses don’t buy products. People do.
Whether your brand is B2B or B2C, you can’t persuade people to do business with you by merely presenting features and benefits. People do business with people they trust. You have to stand for something they believe in.
Why you need a storyteller in a digital world.
Today’s consumers are in a state of sensory overload:
- The Internet has almost a billion live sites, with the number growing by fractions of a second.
- Consumers are exposed to 500-1,500 brand messages a day.
- They remember only a handful.
So, how do you get anyone to notice you? How do you keep their attention? How do you even begin to persuade them?
Tell them a story.
But why resort to such an ancient technique in the digital world? Because throughout human history, the one thing that has engaged and persuaded human beings is storytelling. According to Adweek, storytelling is “the only way to change deeply entrenched views.”