One of the most trusted lawn service companies in Atlanta, Arbor-Nomics had already established a strong brand identity based on the expertise of their certified lawn technicians with the friendly yard gnome mascot when I joined the team. Since then, I have rewritten much of the website to help strengthen the brand identity even more. Now I regularly update the site. I also write supporting elements as well as write and produce a radio campaign that started in 2014. When the first spot ran in April 2014, sales quadrupled over April 2013 sales, despite very rainy weather, which is usually a damper on sales.