Atlanta freelance writer/creative director - Carol S. Niemi
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Advertising that hits its target perfectly!

Advertising that hits its target perfectly!

Not Even Sex Can Get in the Way of People’s Love for Cats, Says This Sheba Ad

This campaign stands out because it perfectly captures the relationship between cats and the people who are subservient to them (i.e., love them).

Caught in the act at 4 monthsAs someone who shares her home with a cat (shown here busy at work), I can say that a sense of humor is the essence of our relationship.  How else to explain why a woman with a PhD in English and a successful career in marketing would let her cat run the show?